The Cleanest Beautycare for Expecting Moms


Discover our organic cosmetic range for expecting moms

Since the launch of JOONE 2 years ago, our ambition has always been the same: to raise the standards to create a healthier, more beautiful and serene daily life to support our community of mothers in their pregnancies and their lives as parents. And because we like to take care of our mothers as much as their babies, we have launched our new range of cosmetics for pregnant women, with two body products with complementary textures: a perfect stretch mark oil and a perfect stretch mark cream.

The perfect
stretch mark oil


Our perfect organic stretch mark oil is made with 100% natural ingredients. It is rich in musk rose oil, a powerful healing agent known to regenerate the skin and reduce scars.

The perfect
stretch mark cream


Our perfect organic stretch mark cream is composed of 99.5% natural ingredients. Ideal for existing stretch marks and scars, it moisturizes the skin thanks to its texture rich in shea butter.

The perfect
set for stretch marks


Our two best sellers combined in a unique gift box. Enjoy this double dose of softness with oil and cream, used together for ideal results.

The perfect
Expecting Mother Membership


Our perfect anti-stretch mark ritual in a monthly subscription without commitment, for moisturized skin and optimal prevention from your first month of pregnancy.

Discover our diapers


£49,90 / month

Diapers + wipers

£54,90 /month

Diapers + babycare

£64,90 /month

Diapers + babycare + wipers

£69,90 /month


Our community as a source of inspiration

"Our community of parents loves to give us ideas and insights about clean & organic products that they'd like us to develop," says Carole, the founder of JOONE. "One of their ideas was to launch a product against stretch marks. This particularly echoed my experience: I suffered from a serious horse fall a few years ago and had to go through several operations. I ended up with a very visible scar on the shoulder. After trying everything, the musc rose oil, recommended by my osteopath, worked wonders on my scar."
Realizing that no product on the market incorporated this well-known ingredient, and that very few were 100% clean, often graded with mediocre ratings on Clean Beauty applications like Yuka - Carole decided to create her own formula. After 9 months of development, the anti-stretch marks range was born!


JOONE beauty: healthy and natural

True to the values ​​that made the success of the brand, the range is:


  • certified organic ECOCERT
  • with more than 99% natural ingredients
  • rated 100/100 on french application Yuka
  • made in France, near Aix-En-Provence on the childhood lands of Carole


The perfect stretch marks oil, composed of musk rose, and the perfect stretch marks cream, based on shea butter, are 2 complementary textures for the same cocooning ritual.


The sensual illustrations of Tattoo Artist Jean ANDRÉ

The well-known French tattoo artist Jean André imagined the illustrations for our new range. He fell in love with the pregnant body of women when his wife was carrying their first born. His creations are an ode to sensuality and perfectly reflect our irreverent chic side. As a parent, he has been part of the JOONE community since its beginning and loves to help us grow and blossom !